Spike Lee and Jada Pinkett Smith want performers to stay away from the awards over a lack of nominations for "people of colour".
Calls are growing for a boycott of the Oscars over the predominance of white actors and films with only white characters.
Actress Jada Pinkett Smith and director Spike Lee said they
will not be attending the ceremony for the 88th Academy Awards on 28
February over the nominations.
All 20 nominations for best actor/actress and supporting actor/actress went to white performers.
Smith, in particular, said she wouldn't be watching, after
her husband Will Smith was not nominated for his performance in the NFL
movie Concussion.
In a video message on Facebook she added that it was time for "people of colour" to disregard the awards.
She said: "Begging for acknowledgement, or even asking,
diminishes dignity and diminishes power, and we are a dignified people
and we are powerful."
"Let's let the academy do them, with all grace and love. And let's do us differently."
More than 4.5 million people had watched the video by Monday afternoon.
The Academy of Motion Pictures Arts and Sciences has made efforts to be more inclusive in recent years.
This year's broadcast will be hosted by comedian Chris Rock
and produced by Django Unchained producers Reginald Hudlin and David
Hill.
Cheryl Boone Isaacs, the president of the film academy,
said: "This is a difficult but important conversation, and it's time for
big changes.
"We need to do more, and better and more quickly.
"In the 60s and 70s it was about recruiting younger members
to stay vital and relevant. In 2016, the mandate is inclusion in all of
its facets: gender, race, ethnicity and sexual orientation."
The issue has arisen as British actor Idris Elba accused UK TV of not having enough diversity.
Several Oscars watchers had tipped Elba for a nod for Beasts Of No Nation.
The NWA biopic Straight Outta Compton also failed to get a
best picture nomination, after being recognised for its original
screenplay.
In a lengthy Instagram post, Lee said he could not support the "lily white" Oscars.
Fellow black actor Don Cheadle joked that he wouldn't be seen as "they got me parking cars on G level".
Twitter reacted quickly with the hashtag #OscarsSoWhite being widely used to comment on the issue.
Among those to tweet their concern about the nominations was
New York mayor Bill de Blasio who said: "Hollywood fine with taking $
from people of colour. Also apparently fine with ignoring their talent.
#OscarsSoWhite"
Calls For Oscars Boycott Over White Nominations
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